Effortless. Elevated. Everyday.

"When I want to feel casual chic or French girl, I just come to your page!!" - Lisa

"I like your easy but elevated styles. You make it look easy. Thanks for the inspiration!" - Ellie

"Alex is like my personal shopper now. If it's a need and it works for me, I buy!" - Kedesha

"I love it! Also I've been in a style rut recently & I'm really loving your personal style emails. I signed up originally to support ya, but I have to say, it's helping me find my style groove back that I think I lost over the past year. So thanks, girl!" - Stina

"These are such great ideas! I've seen so many style guides that feel a little too stiff, but I love this intuitive/relational approach. Can't wait to dig into this more. Thanks, Alex." - Aimee

"Her account is one of my favorites for style. It is just practical good advice. It isn't consumer focused. I don't follow many fashion bloggers because it's the new 'hot deal' all the time. And that gets old. I want to know fashion, understand trends and a good fitting look. But still balance being content with my clothes. I love Alex's approach." - Meghan

"I love Alex's page and find so much inspo from her tips and outfits!" - Madeline

"Alex's styling advice helped give my closet more personality. By clearly defining my personal style, I've been able to make smarter purchases to compliment my existing closet and invest in pieces that truly feel like me. If you're struggling with what to wear and don't know where to start, I suggest giving Alex's advice a try!" - Stina

"I love Alex's content. So useful especially for me as a mum, I need to easily choose on-the-go but chic outfits that are elegant and comfy. Thank you!" - Mary

"I love Alex's style! She really makes everyday style so cute and achievable for everyone!"

"My 81 year old mother follows Alex and just loves her style. So do I!" -